flowers.in.mute

flowers.in.mute

Branding Kits

During my junior year of college, I explored the topic of Branding Kits. My mind was instantly blown away by the idea of combining all these neat elements of a brand (conceptual or real) into a nice organized layout that is visually appealing.

I think branding kits are a marriage of design-based elements and their visual assets, whether it is illustrations (like in my case) or pre-made graphics. As I continue to explore them more, I hope you enjoy the concepts I have made as much as I enjoyed making them. I hope to turn these into the real thing someday.

Brand Kit: Faygo Seltzer

Are you a native Michigander or a fan of Faygo? Well, here is a treat for you! Imagine Faygo, but for adults (21+). Faygo Seltzer reintroduces your favorite classic flavors, with an extra spike. Grab a nice cold can of Faygo Seltzer, at your local store!

Below are my concepts for a Faygo Seltzer brand, from ideation to mock ads. Also, if anyone from Faygo is reading this, I would love to discuss this with you. Enjoy!